Igor Wasiewicz-Pawlaczyk dirige Dobre Warsztaty, una empresa que lleva más de seis años organizando talleres creativos, campamentos de día y campamentos de verano para niños y adolescentes en toda Polonia.
A pesar de su amplia experiencia y de generar unos ingresos anuales de alrededor de un millón de PLN, Igor se enfrentaba al reto de ampliar de forma eficaz su estrategia de marketing online.
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We conducted an audit of the previous marketing activities
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We implemented optimized Facebook Ads campaigns
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We designed and implemented professional, high-converting landing pages
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We provided continuous consulting support
- Previous promotion was carried out mainly organically or through individual advertising campaigns with limited reach
- Lack of a coherent marketing funnel strategy
- Lack of optimized ads and landing pages that would effectively convert visitors into registered participants
- Concerns about wasting the advertising budget.
- Investments in Facebook Ads without proper optimization did not yield the expected results
Igor feared that if nothing changed, some spots at the organized events would remain unfilled, and potential revenue would be lost. The challenge was therefore clear: to reach a larger number of parents, increase the number of enrollments for the classes, and do so in a cost-effective way.
Moonwise proposed a multi-pronged solution tailored to the needs of Dobre Warsztaty. Our actions included:
Analysis and strategy
We conducted an audit of previous marketing activities, identified key customer segments, and developed a strategy tailored to the specifics of the educational and tourism industry.
Facebook Ads optimization
We implemented optimized Facebook Ads campaigns with attractive creations and precise targeting, tailored to parents looking for valuable activities for their children.
Creation of landing pages.
We designed and implemented professional, converting landing pages that significantly improved the visitor conversion rate.
Ongoing consultations
We provided continuous consulting support, analyzing the results and implementing ongoing optimizations to maximize the effectiveness of the activities.
The direct involvement of the owners on both sides – Igor from Dobre Warsztaty and myself (Jakub Jacek, CEO of Moonwise) – ensured quick decisions and a full understanding of the business needs.
The results of the collaboration exceeded the client’s expectations. Moonwise’s actions translated into a measurable increase in Dobre Warsztaty’s key business metrics:
1.
500%+
ROAS – every PLN spent on Facebook Ads brought in over 5 PLN in revenue
2.
120%
increase in the number of inquiries about workshops compared to the period before the start of the collaboration
3.
45%
decrease in customer acquisition cost thanks to the optimization of campaigns and landing pages
4.
30%
year-over-year increase in revenue with significantly better efficiency in marketing activities
5.
100%
occupancy rate – the company sold all spots for the workshops
It is important to remember that in the educational and tourism industry, building parents’ trust is crucial. Our actions not only increased marketing efficiency but also strengthened the brand’s position as a trusted partner in children’s education
¡Recomiendo encarecidamente trabajar con Moonwise! Hemos pasado de una situación en la que «nos gastábamos una fortuna en campañas» y luchábamos por sobrevivir en cuanto a la rentabilidad, a un punto en el que todo funciona tan bien que ampliamos el presupuesto con mucho gusto. ¡Los recomiendo encarecidamente!
Igor Wasiewicz-Pawlaczyk
Propietario de «Dobre Warsztaty» y director de la escuela primaria «Dobre Miejsce»
500%
ROAS
Every PLN spent on Facebook Ads brought in over 5 PLN in revenue
220%
More inquiries
The number of inquiries about workshops increased compared to the period before the collaboration
-45%
Lower cost
A significant decrease in customer acquisition cost thanks to optimization
+30%
YoY revenue growth
Year-over-year with better marketing efficiency
ROAS = Return On Ad Spend
The 5x return on advertising investment is the best proof for us that all invested funds can work effectively. This result shows how precisely tailoring the Meta Ads strategy and continuous optimization translate into real, measurable profit. It is a testament that smart campaigns are not just about greater reach, but above all about maximizing revenue from every PLN spent.
The experience with Dobre Warsztaty shows how important it is to tailor the marketing strategy to the specifics of the industry and the target group. The key to success was understanding the needs of parents and adapting the communication to the decision-making process in the educational and tourism industry.
If you run a service company and struggle with similar challenges as Igor, contact us. We would be happy to discuss how we can help you scale your online marketing and increase your revenue.
Case study prepared by Moonwise – an online marketing agency specializing in Meta Ads campaigns and conversion optimization.
By visiting knowledge.moonwise.pl, you can explore our free downloadable materials and find paid online courses on the Meta advertising system at various levels of advancement.
If, on the other hand, you are looking for an agency to manage your advertising campaigns – stop looking and contact us. We will be happy to discuss how we can help you.
