What products to promote on Empik Ads?
Promoting the right products on Empik Ads is the key to success.
How to peek at competitors’ ads and use them in advertising campaigns?
The success of an advertising campaign depends on many factors. However, you don't have to rely on guesswork. To effectively tailor your advertising campaign to the profile of your potential customers, check how your competitors do it. Use the Meta Ad Library for this purpose.
Deep linking – how does it work and why should you use it?
Deep linking is so popular that practically every one of us encounters it multiple times during everyday use of the Internet. For it is nothing else than an address that directs us to a specific place inside an application or our website, bypassing the home page or the start screen.
Ready, set, …go!
The 20th of February is an important date in the history of space exploration. We have chosen the anniversary of the first American crewed mission as the symbolic launch of our new name and visual identity. These, in turn, became a pretext for reflecting on our strategy and planning further actions.
Christmas alert! How to prepare for a pre-holiday advertising campaign?
We're counting down the days to the holidays, and that means that ahead of you – the seller – is the most active time of the year. November is the ideal moment, or rather, the last call, to plan and launch a Christmas advertising campaign.
How we streamline work on advertising campaigns in the Meta Ads Manager
In our daily work on Facebook campaigns, we use many simplifications and semi-automations that streamline our work and speed up task execution within the ad manager without losing quality of the campaigns prepared for the client.
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How to measure the effectiveness of advertising campaigns? Get to know UTM tags!
UTM codes are a tool that will help indicate where users clicking on a post, email, blog article, or ad come from.
How not to gain followers on Instagram – the follow/unfollow method
Quick ways to achieve a goal are always tempting. But most often, they are also a risky undertaking.
How to exclude video viewers from Facebook ads?
Since you're here, you must have been working in Social Media for some time and are trying to advertise on Facebook. Do you use videos for that? Great!