Free consultation
Get in contact

Privacy Policy

Good morning!

If you’ve landed here, it’s a sure sign that you value your privacy. We understand this perfectly, which is why we’re providing you with a document where you’ll find, all in one place, the rules governing the processing of personal data and the use of cookies and other tracking technologies in connection with the operation of the website https://moonwise.pl.

First, some formal information – the website controller is Moonwise Sp. z o. o., with its registered office in Gdańsk (80-309), at al. Grunwaldzka 472, NIP: 8792729470, KRS: 0000881568; registered by the Gdańsk-Północ District Court in Gdańsk, 7th Commercial Division of the National Court Register.

This privacy policy has been structured in the form of questions and answers. This format has been chosen to ensure the transparency and clarity of the information presented to you. Below you will find a table of contents for this policy corresponding to the questions, which we answer in turn.

# 1: Who is the controller of your personal data?

# 2: Who can you contact regarding the processing of your personal data?

# 3: What information do we hold about you?

§ 4: Where do we obtain your personal data from?

# 5: Is your data secure?

# 6: For what purposes do we process your personal data?

User account – details

Orders – details

Complaints and contract withdrawals – details

Newsletter – details

Product comments and reviews – details

Correspondence handling – details

Tax and accounting obligations – details

Archive – details

In-house marketing – details

Analysis, statistics, optimisation – details

# 7: How long will we retain your personal data?

# 8: Who are the recipients of your personal data?

# 9: Do we transfer your data to third countries or international organisations?

# 10: Do we use profiling? Do we make automated decisions based on your personal data?

# 11: What rights do you have in relation to the processing of your personal data?

# 12: Do we use cookies, and what exactly are they?

# 13: On what basis do we use cookies?

# 14: Can you disable cookies?

# 15: For what purposes do we use first-party cookies?

# 16: Which third-party cookies are used?

Google Analytics – details

Google Tag Manager – details

Google AdWords – details

Google AdSense – details

# 17: Do we track your behaviour on our website?

# 18: Do we show you targeted adverts?

§ 19: How can you manage your privacy?

# 20: What are server logs?

# 21: Is there anything else you should know?

 

 

If you have any queries regarding our privacy policy, you can contact us at any time by sending an email to [email protected].

# 1: Who is the controller of your personal data?

The controller of your personal data is Moonwise Sp. z o. o., with its registered office in Gdańsk (80-309), at al. Grunwaldzka 472, NIP: 8792729470, KRS: 0000881568; registered by the Gdańsk-Północ District Court in Gdańsk, 7th Commercial Division of the National Court Register.

# 2: Who can you contact regarding the processing of your personal data?

As part of implementing personal data protection within our organisation, we have decided not to appoint a Data Protection Officer, as this is not mandatory in our circumstances. For matters relating to personal data protection and privacy in the broadest sense, you may contact us at the email address [email protected].

# 3: What information do we hold about you?

Depending on the purpose, we may process the following information about you:

  • full name,
  • home address,
  • business address,
  • tax identification number (NIP),
  • email address,
  • telephone number,
  • data contained in correspondence sent to us,
  • bank account number,
  • IP address,
  • image (profile picture),
  • products you have viewed,
  • details of orders placed,
  • details of abandoned shopping baskets,
  • activity relating to messages sent as part of the newsletter,
  • information about the operating system and web browser you use,
  • pages viewed,
  • time spent on the site,
  • navigation between individual subpages,
  • clicks on individual links,
  • the source from which you accessed our site,
  • your age group,
  • your gender,
  • your approximate location, limited to the town or city,
  • your interests, determined on the basis of your online activity.

We have described the scope of the data processed in detail for each processing purpose. Information on this subject can be found later in this policy.

§ 4: Where do we obtain your personal data?

In most cases, you provide it to us yourself. This happens when:

  • you register a user account,
  • you place an order,
  • you submit a complaint or withdraw from a contract,
  • you subscribe to the newsletter,
  • you add a comment or review about a product,
  • you contact us.

In addition, some information about you may be automatically collected by the tools we use:

  • the website and newsletter system collect your IP address,
  • the website’s system collects information about the products you have viewed and the details of orders placed, including those that were not completed,
  • the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking on links, etc.,
  • Google Analytics and Facebook Analytics collect a range of information about how you use our website.

# 5: Is your data secure?

We take the security of your personal data seriously. We have analysed the risks associated with each process involving the processing of your data and have subsequently implemented appropriate security and data protection measures. We continuously monitor the condition of our technical infrastructure, train our staff, review our procedures and implement any necessary improvements. If you have any questions regarding your personal data, please do not hesitate to contact us at [email protected].

# 6: For what purposes do we process your personal data?

There is more than one such purpose. A list of these is provided below, followed by a more detailed explanation. We have also assigned the relevant legal bases for processing to each specific purpose.

  • registration and maintenance of a user account – Article 6(1)(b) of the GDPR,
  • order processing – Article 6(1)(b) of the GDPR,
  • handling complaints or contract withdrawals – Article 6(1)(f) of the GDPR,
  • sending the newsletter – Article 6(1)(a) of the GDPR,
  • handling comments or product reviews – Article 6(1)(a) of the GDPR,
  • handling correspondence – Article 6(1)(f) of the GDPR,
  • fulfilment of tax and accounting obligations – Article 6(1)(c) of the GDPR,
  • creating an archive for the purposes of any potential defence, establishment or pursuit of claims, as well as for the purpose of identifying returning customers – Article 6(1)(f) of the GDPR,
  • own marketing – Article 6(1)(f) of the GDPR,
  • analysis, statistics and optimisation – Article 6(1)(f) of the GDPR.
  • ensuring the functioning of the YouTube and SoundCloud players, Facebook widgets, Disqus comments and MailerLite newsletter forms using only Anonymous Information – Article 6(1)(f) of the GDPR.

User account – details

When creating a user account, you must provide the data necessary to set up the account: an email address and a password. Providing this data is voluntary but necessary to create an account.

When editing your account details, you can provide further information, in particular details that may be used when placing orders, such as your full name, home address or business address, tax registration number and telephone number.

If you create an account by linking it to your social media account, we will, on the basis of your prior authorisation, gain access to certain data held within your social media account (full name, email address, profile picture).

We analyse this information about you in order to optimise our websites in terms of user experience, effectiveness and conversion rates, which constitutes our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

You may amend the information about yourself provided to us in connection with your user account registration at any time. However, if you created your account using the social media account integration, the data retrieved from that social media platform can only be amended or deleted via that platform.

The data you have provided in connection with creating your account is processed for the purpose of providing you with an electronic service consisting of enabling you to use your user account. This service is provided on the basis of a contract concluded in accordance with the terms set out in the terms and conditions, which means that, in this respect, the legal basis for the processing of your personal data is Article 6(1)(b) of the GDPR.

The data will be stored for as long as your user account remains active. You may decide to delete your account at any time; however, this will not result in the removal from our database of information regarding orders you have placed using that account. Order data is stored in our archive for the entire duration of the website’s operation in order to ensure that we can identify returning customers, reconstruct their purchase history, track discounts granted, etc., which constitutes our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

Newsletter – details

By subscribing to the newsletter, you provide us with your first name and email address. Providing this information is voluntary but necessary to subscribe to the newsletter.

Furthermore, our newsletter management system records the IP address you used when subscribing to the newsletter, determines your approximate location, identifies the email client you use to manage your email, and tracks your interactions with the messages sent to you. Consequently, we also hold information on which messages you have opened, which links you have clicked within those messages, and so on.

The data you provide to us when subscribing to the newsletter is used to send you the newsletter, and the legal basis for processing this data is your consent (Article 6(1)(a) of the GDPR) given when you subscribed to the newsletter. As regards the processing of information that does not originate from you but has been collected automatically by our mailing system, we rely in this respect on our legitimate interest (Article 6(1)(f) of the GDPR), which consists of analysing the behaviour of newsletter subscribers in order to optimise our mailing activities.

You may unsubscribe from the newsletter at any time by clicking on the dedicated link included in every newsletter message or simply by contacting us. Even if you unsubscribe from the newsletter, your data will continue to be stored in our database in order to identify returning subscribers and to defend against any claims relating to the sending of the newsletter to you, in particular to demonstrate that you gave your consent to receive the newsletter and the date on which you withdrew it, which constitutes our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

You may amend the details you provided for the purpose of receiving the newsletter at any time by clicking on the relevant link visible in every message sent as part of the newsletter, or simply by contacting us.

Comments and product reviews – details

When adding a comment or review about a product, you must provide at least a username, which will be associated with the comment or review (the username may contain personal data, such as your first name or surname), and an email address. Providing this information is voluntary but necessary to post a comment or review. You may also add your avatar (which may contain your image, e.g. a photograph) and provide your website address, although this is not mandatory.

The data provided in connection with adding a comment or review will be processed for the purpose of publishing the comment or review on the website. The legal basis for processing is your consent (Article 6(1)(a)), which is given by submitting the form used to publish the comment or review. You may withdraw your consent at any time by requesting the removal of your comment or review.

Your comment or review will be publicly available on the website for as long as it remains online, unless you request that it be removed beforehand. You may also edit the content of your comment at any time, as well as amend the details associated with it, such as the information about the person who posted the comment or review.

Correspondence – details

When you contact us, you naturally provide us with your personal data contained in the correspondence, in particular your email address and your first name and surname. Providing this data is voluntary, but necessary to establish contact.

In this case, your data is processed for the purpose of contacting you, and the legal basis for processing is Article 6(1)(f) of the GDPR, i.e. our legitimate interest. The legal basis for processing after the contact has ended is also our legitimate interest in archiving correspondence in order to ensure that we are able to demonstrate certain facts in the future (Article 6(1)(f) of the GDPR).

The content of the correspondence may be archived, and we are unable to specify exactly when it will be deleted. You have the right to request a copy of the correspondence you have exchanged with us (if it has been archived), as well as to request its deletion, unless its archiving is justified on the grounds of our legitimate interests, e.g. defence against potential claims on your part.

Tax and accounting obligations – details

If we issue an invoice to you, it forms part of our accounting records, which will be retained for the period required by law. In such circumstances, your personal data is processed for the purpose of fulfilling our tax and accounting obligations (Article 6(1)(c) of the GDPR in conjunction with the provisions governing tax and accounting obligations).

Archive – details

As part of the description of the specific purposes of personal data processing set out above, we have indicated the retention periods for personal data. These periods are often linked to our archiving of specific data in order to ensure that we are able to demonstrate certain facts in the future, reconstruct the course of our cooperation with the customer, recall correspondence, defend ourselves, or establish or pursue claims. In this regard, we rely on our legitimate interest as referred to in Article 6(1)(f) of the GDPR.

Own-brand marketing – details

As part of our website, we use a mechanism to recover abandoned shopping baskets. If you start the ordering process but do not complete it, our system will record this fact in order to take steps to encourage you to finalise your order. These steps may include, in particular, sending you an email encouraging you to finalise your order or displaying a targeted advert whilst you are browsing the internet.

Our website may also collect information about your activity and, on this basis, display targeted adverts to you whilst you are browsing the internet. However, if you are not a registered user, the information used for this purpose does not constitute personal data. It only becomes personal data once it is combined with your personal data stored in your user account.

We carry out the activities described above on the basis of our legitimate interest, as referred to in Article 6(1)(f) of the GDPR, which consists of marketing our own products.

Analysis, statistics, optimisation – details

We collect statistical information on user behaviour whilst browsing our websites, such as clicks on links, navigation between subpages, time spent on individual pages, etc. We analyse this information to optimise our websites in terms of user experience, effectiveness and conversion rates. In most cases, the information processed in this way does not constitute personal data. The exception is where you are a registered user. In that case, we may combine this information with other data about you stored in your user account.

We carry out the activities described above on the basis of our legitimate interest, as referred to in Article 6(1)(f) of the GDPR, which consists of optimising our websites.

# 7: How long will we retain your personal data?

The data retention periods have been specified separately for each processing purpose. You will find this information in the details relating to each individual processing purpose.

# 8: Who are the recipients of your personal data?

We would go so far as to say that modern business cannot function without the services provided by third parties. We, too, make use of such services. Some of these services involve the processing of your personal data. The external service providers involved in the processing of your personal data are:

  • a hosting provider that stores data on a server,
  • a cloud computing service provider where backups that may contain your personal data are stored,
  • the email system provider where your data is stored if you are a newsletter subscriber,
  • the CRM system provider where we store your data to improve customer service and for archiving purposes,
  • the invoicing system provider, where your data is stored for the purpose of issuing invoices,
  • the accountancy firm that processes your data as shown on invoices,
  • courier companies that process your data to the extent necessary to deliver your order,
  • a law firm, which accesses the data where necessary to provide legal assistance on our behalf,
  • a technical support service provider, which accesses the data where the technical work carried out relates to areas in which personal data is held,
  • other subcontractors who access the data where the scope of their activities requires such access.

Your personal data may also be transferred to tax authorities to the extent necessary to fulfil tax, accounting and reporting obligations. This relates in particular to any declarations, reports, statements and other accounting documents containing your personal data.

Furthermore, where necessary, your personal data may be disclosed to entities, authorities or institutions authorised to access such data under the law, such as the police, security services, courts and public prosecutors’ offices.

Furthermore, we use tools that collect a range of information about you relating to your use of our website. This includes, in particular, the following information:

  • information about the operating system and web browser you are using,
  • pages viewed,
  • time spent on the website,
  • navigation between individual subpages,
  • clicks on individual links,
  • the source from which you access our website,
  • your age group,
  • your gender,
  • your approximate location, limited to the town or city.
  • your interests, as determined on the basis of your online activity.

In our view, this information does not, in itself, constitute personal data. As this information is collected by third-party tools that we use, it is also processed by the providers of those tools in accordance with their terms and conditions and privacy policies. Essentially, this information is used to provide and improve services, manage them, develop new services, measure the effectiveness of adverts, protect against fraud and abuse, and personalise the content and adverts displayed on individual services, websites and applications. We have endeavoured to provide details on this matter later in this policy, within the explanations relating to individual tools.

# 9: Do we transfer your data to third countries or international organisations?

No, I do not transfer your personal data to third countries.

I would like to remind you, however, that I use third-party tools which may collect Anonymous Information. I have already mentioned this several times in this policy, including in my answer to the previous question. The providers of these tools often use servers located around the world, particularly in the United States of America (USA), to store the information they collect.

# 10: Do we use profiling? Do we make automated decisions based on your personal data?

We do not make decisions regarding you based solely on automated processing, including profiling, which would produce legal effects concerning you or similarly significantly affect you.

It is true that we use tools which enable us to take specific actions based on information collected through tracking mechanisms, but we believe that these actions do not have a significant impact on you, as they do not differentiate your situation as a customer, do not affect the terms of any contract you may enter into with us, etc.

By using certain tools, we can, for example, show you personalised adverts based on your previous activity on our website, or suggest products that may interest you. This is known as ‘behavioural advertising’. We encourage you to find out more about behavioural advertising, particularly with regard to privacy issues. You can find detailed information, along with the option to manage your behavioural advertising settings, here: http://www.youronlinechoices.com.

We would like to emphasise that, within the tools we use, we do not have access to information that would allow us to identify you. The information we are referring to here includes, in particular:

  • information about the operating system and web browser you are using,
  • pages viewed,
  • time spent on the website,
  • navigation between individual subpages,
  • the source from which you accessed our website,
  • your age group,
  • your gender,
  • your approximate location, limited to the town or city,
  • your interests, determined on the basis of your online activity.

We do not link the information listed above to your personal data held in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the providers of the respective tools, and these servers are usually located around the world.

# 11: What rights do you have in relation to the processing of your personal data?

The GDPR grants you the following potential rights in relation to the processing of your personal data:

  • the right to access your data and receive a copy of it,
  • the right to rectify (correct) your data,
  • the right to erasure (if, in your opinion, there are no grounds for us to process your data, you may request that we erase it),
  • the right to restrict data processing (you may request that we restrict data processing solely to storage or to carrying out actions agreed with you, if, in your opinion, we hold incorrect data or are processing it without justification),
  • the right to object to data processing (you have the right to object to data processing on the basis of a legitimate interest; you should specify the particular circumstances which, in your view, justify our ceasing the processing to which you object; we will cease processing your data for these purposes, unless we demonstrate that the grounds for our processing override your rights or that your data is necessary for us to establish, exercise or defend legal claims),
  • the right to data portability (you have the right to receive from us, in a structured, commonly used and machine-readable format, the personal data you have provided to us on the basis of a contract or your consent; you may instruct us to send this data directly to another organisation),
  • the right to withdraw your consent to the processing of personal data, if you have previously given such consent,
  • the right to lodge a complaint with a supervisory authority (if you believe that we are processing your data unlawfully, you may lodge a complaint in this regard with the President of the Personal Data Protection Office or another competent supervisory authority).

The rules governing the exercise of the rights set out above are described in detail in Articles 16–21 of the GDPR. We encourage you to familiarise yourself with these provisions. For our part, we consider it necessary to explain to you that the rights set out above are not absolute and will not apply to all processing activities involving your personal data.

 

We would like to emphasise that you always have one of the rights listed above: if you consider that we have breached data protection regulations whilst processing your personal data, you have the right to lodge a complaint with the supervisory authority (the President of the Personal Data Protection Office).

You can also contact us at any time to request information about what data we hold about you and for what purposes we process it. Simply send an email to [email protected]. However, we have made every effort to ensure that the information you are interested in is set out in full in this privacy policy. You can also use the email address given above if you have any questions regarding the processing of your personal data.

# 12: Do we use cookies and what exactly are they?

Our website, like almost all other websites, uses cookies.

Cookies are small text files stored on your device (e.g. computer, tablet, smartphone) that can be read by our IT system (first-party cookies) or by third-party IT systems (third-party cookies). Cookies may be used to record and store specific information, which IT systems can then access for specific purposes.

Some of the cookies we use are deleted at the end of your web browser session, i.e. when you close your browser (so-called ‘session cookies’). Other cookies are stored on your device and enable us to recognise your browser the next time you visit the website (persistent cookies).

If you would like to find out more about cookies in general, you can consult, for example, the following resources: https://pl.wikipedia.org/wiki/HTTP_cookie.

# 13: On what basis do we use cookies?

We use cookies on the basis of your consent, except where cookies are necessary for the proper provision of an electronic service to you.

With regard to your consent to cookies, we assume that you give such consent through the settings of your web browser or any additional software that supports cookie management. We assume that you consent to all cookies we use that are not blocked by your browser or any additional software you use.

Please note that disabling or restricting the use of cookies may prevent you from using some of the features available on our website and may cause difficulties in using our website, as well as many other websites that use cookies. For example, if you block cookies from social media plugins, the buttons, widgets and social features implemented on our website may not be available to you.

# 14: Can you disable cookies?

Yes, you can manage your cookie settings within your web browser. You can block all or selected cookies. You can also block cookies from specific websites. You can also delete previously stored cookies and other data from websites and plugins at any time.

Web browsers also offer the option to use incognito mode. You can use this if you do not want information about the pages you have visited and the files you have downloaded to be saved in your browsing and download history. Cookies created in incognito mode are deleted when you close all windows in that mode.

There are also browser plug-ins available that allow you to control cookies, such as Ghostery (https://www.ghostery.com). Additional software, in particular antivirus packages, etc., may also provide the option to control cookies.

Furthermore, tools are available online that allow you to control certain types of cookies, in particular for the collective management of behavioural advertising settings (e.g. www.youronlinechoices.com/ , www.networkadvertising.org/choices).

# 15: For what purposes do we use first-party cookies?

First-party cookies are used to ensure the proper functioning of various website features, such as maintaining your session after logging into your account, remembering recently viewed products and items added to your basket.

First-party cookies also store information about the cookie settings you have defined via the cookie management tool.

First-party cookies are also used to support the abandoned basket recovery feature.

# 16: What third-party cookies are used?

The following third-party cookies are used on our website:

  • Google Analytics,
  • Google Tag Manager,
  • Google AdWords,
  • Google AdSense,
  • Facebook Custom Audiences,
  • Facebook, Twitter, LinkedIn, Pinterest (social media cookies),
  • Disqus,
  • Hotjar,
  • SoundCloud,
  • YouTube.

Details regarding individual third-party cookies are set out below.

Google Analytics – details

We use the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out these activities on the basis of our legitimate interest, which consists of compiling and analysing statistics in order to optimise our websites.

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in our website’s source code. The tracking code uses cookies provided by Google LLC for the Google Analytics service. You can block the Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

Google Analytics automatically collects information about your use of our website. The information collected in this way is usually transmitted to Google’s servers, which may be located anywhere in the world, and stored there.

As we have enabled IP address anonymisation, your IP address is truncated before being transmitted. Only in exceptional cases is the full IP address transmitted to Google’s servers and truncated there. The anonymised IP address transmitted by your browser as part of Google Analytics is, as a rule, not combined with other Google data.

We would like to emphasise that we do not collect any data via Google Analytics that would allow you to be identified. Consequently, the data collected via Google Analytics does not constitute personal data for us. The information to which we have access via Google Analytics includes, in particular:

  • information about the operating system and web browser you are using,
  • the subpages you view on our website,
  • the time spent on our website and its subpages,
  • navigation between individual subpages,
  • the source from which you access our website.

Furthermore, we use the following Advertising Features within Google Analytics:

  • demographic and interest reports,
  • remarketing,
  • ad reporting features, user ID.

We do not collect personal data within the scope of Advertising Features either. The information to which we have access includes, in particular:

  • your age group,
  • your gender,
  • your approximate location, limited to a town or city,
  • your interests, determined on the basis of your online activity.

Google Analytics and Google Analytics 360 have been certified to the independent ISO 27001 security standard. ISO 27001 is one of the most widely recognised standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements.

If you are interested in details regarding Google’s use of data from websites and apps that use Google services, we encourage you to read the following information: https://policies.google.com/technologies/partner-sites.

Google Tag Manager – details

We use Google Tag Manager, a tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which enables us to manage tags – small pieces of code that allow us to

monitor user traffic and behaviour, collect information on the effectiveness of adverts, and

take steps to improve our website. Google Tag Manager

does not collect any information that could identify you; however, this tool triggers other tags which, in turn, may collect data.

Google AdWords – details

We use the remarketing features available within the Google AdWords system operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out these activities on the basis of our legitimate interest in marketing our own products or services.

When you visit our website, a Google remarketing cookie is automatically stored on your device, which collects information about your activity on our site. Thanks to the information collected in this way, we are able to show you adverts within the Google network based on your behaviour on our site. For example, if you view a particular product, this will be recorded by the remarketing cookie, enabling us to show you an advert for that product or any other product we deem appropriate. This advert will be displayed to you within the Google network whilst you are using the internet, browsing other websites, etc.

We would like to emphasise that, when using Google Ads, we do not collect any data that would allow you to be identified. Any combination of data in such a way that it takes on the character of personal data may be carried out by Google, but we are no longer responsible for this, as Google carries out these activities on the basis of a contract concluded with you as a user of Google’s services.

When using Google AdWords, we are only able to define the target audiences to whom we would like our adverts to be shown. On this basis, Google decides when and how to display our advert to you.

Further processing of information takes place only if you have given Google your consent to link your browsing history to your account and to use information from your Google account to personalise the adverts displayed on websites. In such cases, Google will use your data to create and define target audience lists for cross-device remarketing purposes. To this end, Google temporarily combines the information collected with other data it holds to create target groups.

If you do not wish to receive personalised adverts, you can manage your ad settings directly on Google’s website: https://adssettings.google.com/.

If you are interested in details regarding Google’s use of data from websites and apps that use Google services, we encourage you to read the following information: https://policies.google.com/technologies/partner-sites.

Google AdSense – details

We display adverts on our pages as part of the Google AdSense network, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. We carry out these activities on the basis of our legitimate interest in monetising the content we publish.

As our website displays adverts as part of the AdSense network, it contains ad tags which instruct your web browser to request advertising content from Google’s servers. Along with the advertising content, the server also sends a cookie. Cookies are used to display adverts based on your previous visits to our website or other websites. AdSense also uses cookies to improve the quality of adverts. Common uses include targeting adverts based on topics that interest you, improving campaign performance reports, and skipping adverts you have already seen.

We would like to emphasise that, as users of Google AdSense, we do not collect any data that would allow you to be identified. Any combination of data in such a way that it constitutes personal data may be carried out by Google, but we are not responsible for this, as Google carries out these activities on the basis of a contract concluded with you as a user of Google’s services.

Further processing of information takes place only if you have given Google your consent to link your browsing history to your account and to use information from your Google account to personalise the adverts displayed on websites. In such cases, Google will use your data to create and define target audience lists for cross-device remarketing purposes. To this end, Google temporarily combines the information collected with other data it holds in order to create target groups.

If you do not wish to receive personalised adverts, you can manage your ad settings directly on Google’s website: https://adssettings.google.com/.

If you are interested in details regarding Google’s use of data from websites and apps that use Google services, we encourage you to read the following information: https://policies.google.com/technologies/partner-sites.

Facebook Custom Audiences – details

As part of the Facebook Ads system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Custom Audiences feature to direct targeted advertising messages to specific groups of users. We carry out these activities on the basis of our legitimate interest in marketing our own products or services.

In order to show you adverts personalised to your behaviour on our website, we have implemented the Facebook Pixel on our website, which automatically collects information about your use of our site. The information collected in this way is usually transferred to Facebook’s servers, which may be located anywhere in the world, in particular in the United States of America (USA).

The information collected via the Facebook Pixel is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our website, you may be included in a specific audience group, but we do not in any way identify individual members of these groups.

However, we would like to inform you that Facebook may combine the information collected with other information about you gathered through your use of the Facebook platform and use it for its own purposes, including marketing. Such actions by Facebook are beyond our control, and you can find information about them directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings via your Facebook account. You’ll find useful information on this here: https://www.facebook.com/ads/settings.

Social media tools – details

Our website uses plugins, buttons and other social media tools, hereinafter collectively referred to as ‘plugins’, provided by social media platforms such as Facebook, Instagram, LinkedIn, Twitter and Pinterest.

When you view a page on our website that contains a plugin from a particular social media platform, your browser sends information about your visit to the administrator of that social media platform. As the plugin is a component of the social media platform embedded within our website, your browser sends information regarding a request to load content from that social media platform onto our website.

Plugins collect certain information about you, such as your user ID, the website you are visiting, the date and time, and other information relating to your web browser.

Social media platform operators use some of this information to personalise your experience of our website. For example, when you visit a page with a ‘Like’ button, the social media platform operator needs to know who you are in order to show you which of your friends also like our page.

The information collected by the plugins may also be used by the social media platform operators for their own purposes, such as improving their own products, creating user profiles, analysing and optimising their own activities, and targeting adverts. We have no real influence over how the information collected by the plugins is subsequently used by the social media platform operators. You can find further details on this in the terms and conditions and privacy policies of the individual social media platforms.

Social media plugins collect and transmit information to the administrators of these platforms even when you are browsing our website without being logged into your social media account. In such cases, however, your browser sends a more limited set of information.

If you are logged in to one of these social media platforms, the platform’s operator will be able to directly link your visit to our website to your profile on that platform.

If you do not want social media platforms to link the data collected during your visit to our website directly to your profile on that platform, you must log out of that platform before visiting our website. You can also completely prevent plugins from loading on the website by using appropriate browser extensions, such as script blockers.

Furthermore, using certain plugins may involve the publication of specific information on your social media profiles. For example, information about clicks on the ‘Like’ button may appear on your Facebook timeline. Naturally, if you share any content on your social media using plugins embedded on our website, this sharing will naturally be visible on your profile.

As regards details concerning the processing by social media platform operators of information collected via the plugins – in particular the purpose and scope of data collection, as well as the further processing and use of such data by the operators – along with contact details, your rights in this regard and the option to adjust settings to protect your privacy, you will find all this information in the privacy policies of the respective service providers:

Disqus – details

Our website uses the Disqus commenting system, which is operated by a third party, namely Disqus, Inc., 717 Market St, San Francisco, CA 94103, USA.

When you view a page containing comments powered by the Disqus system, Disqus sends one or more cookies to your device, which identify your web browser. Disqus cookies are responsible for the proper functioning of the commenting system; in particular, they streamline the login process. Disqus cookies also collect information on how you use our website (e.g. the subpages you visit, the links you click on) in order to analyse your activity and personalise the content displayed to you via the Disqus system, including advertisements.

When Disqus displays adverts, it uses technologies that support this process, such as Google, Polymorph and ServeBid, which may set cookies for the purposes of personalising marketing, linking adverts to subsequent activities, and limiting how often individual adverts are shown to you.

Please note that you use the Disqus commenting system as a user in your own right, subject to Disqus’s terms and conditions and privacy policy. Disqus is a separate entity, independent of us, which provides electronic services to you. For details regarding the terms of use of the Disqus system, including privacy protection, please refer to the documents provided directly by Disqus:

Hotjar – details

We use Hotjar to better understand your needs and to optimise our website in terms of your user experience, which constitutes our legitimate interest. The tool is provided by a third party, namely Hotjar Limited, Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta.

Hotjar records every visitor to our website and allows us to play back a video recording of their activity on our site, as well as to generate so-called heatmaps. Through the Hotjar tool, we do not have access to information that allows us to identify you, as Hotjar does not record the process of filling in forms. The information to which we have access via Hotjar includes, in particular:

  • information about the operating system and web browser you are using,
  • the subpages you view on our website,
  • the time spent on our website and its subpages,
  • navigation between individual subpages on our website,
  • the source from which you access our website,
  • the areas you click on with your mouse.

In order to use Hotjar, we have implemented a special Hotjar tracking code in our website’s code. The tracking code uses cookies provided by Hotjar Limited. The information collected via these cookies is stored by Hotjar as part of a pseudonymous user profile. Neither Hotjar nor we use this information to identify you.

You can object to Hotjar creating your user profile, to Hotjar storing information about your use of our website, and to the use of Hotjar cookies here: https://www.hotjar.com/legal/compliance/opt-out.

If you are interested in details regarding data processing within Hotjar, we encourage you to read Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy.

SoundCloud – details

SoundCloud widgets are embedded on our pages, allowing you to play recordings available on SoundCloud directly from our pages. SoundCloud is operated by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany.

When you visit a page with an embedded SoundCloud widget, SoundCloud receives certain information, including details of the website you have visited and your interactions with the widget. SoundCloud and the widget may recognise you, in particular through the use of cookies. SoundCloud uses the information collected in this way to ensure the proper and secure functioning of the widget, to analyse and optimise the services provided by SoundCloud, as well as for personalisation and advertising purposes.

Please note that when you play recordings available on the SoundCloud platform, you are using electronic services provided by SoundCloud. SoundCloud is a separate entity, independent of us, which provides electronic services to you. For details regarding SoundCloud’s terms of use, including its privacy policy, please refer to the documents provided directly by SoundCloud:

YouTube – details

YouTube widgets are embedded on our pages, allowing you to play videos available on YouTube directly from our pages. YouTube is operated by Google LLC.

Videos are embedded on the website in private viewing mode. According to information provided by YouTube, this means that no cookies are stored on your device and Google does not collect any information about you until you play the video.

When you play a video, YouTube stores cookies on your device and receives information that you have played the video from a specific website, even if you do not have a Google account or are not currently logged in. If you are signed in to your Google account, Google will be able to directly associate your visit to our website with your account. The purpose and scope of data collection, as well as the further processing and use of the data by Google, along with contact details, your rights in this regard and the options available to you for protecting your privacy, are set out in Google’s privacy policy.

If you do not wish Google to associate the data collected whilst playing a video directly with your profile, you must log out of your account before playing the video. You can also completely prevent plugins from loading on the website by using appropriate browser extensions, such as script blockers.

The information collected via cookies associated with YouTube videos embedded on our pages is used by Google to ensure the proper and secure functioning of the widget, to analyse and optimise the services provided by YouTube, as well as for personalisation and advertising purposes.

Please note that when you play videos available on YouTube, you are using services provided electronically by Google LLC. Google LLC is a separate entity, independent of us, which provides electronic services to you. For details regarding YouTube’s terms of use, including its privacy policy, please refer to the documents provided directly by YouTube:

MailerLite – details

My website features MailerLite newsletter forms, which you can use to subscribe to the newsletter. These forms are operated by MailerLite Limited.

The newsletter forms use cookie technology to function correctly. MailerLite states that the information collected in cookies associated with the newsletter forms is not used for any purpose other than the proper operation of the newsletter forms and the compilation of statistics relating to their functioning.

# 17: Do we track your behaviour on our website?

Yes, we use Google Analytics, Google AdWords, Hotjar and Facebook Custom Audiences, which involve the collection of information about your activities on our website. These tools have been described in detail in the section on third-party cookies, so we will not repeat that information here.

# 18: Do we show you targeted adverts?

Yes, we use Facebook Ads and Google Ads, through which we can target adverts at specific audiences defined on the basis of various criteria such as age, gender, interests, occupation, employment and previous activity on our website. These tools are described in detail in the section on third-party cookies, so we will not repeat this information here.

§ 19: How can you manage your privacy?

The answer to this question can be found in various sections of this privacy policy, where we describe individual tools, behavioural advertising, consent to cookies, etc. Nevertheless, for your convenience, we have compiled this information once again in one place. Below you will find a list of options for managing your privacy.

# 20: What are server logs?

Using the website involves sending requests to the server on which the website is hosted. Every request sent to the server is recorded in the server logs.

The logs include, amongst other things, your IP address, the server date and time, and information about the web browser and operating system you are using. The logs are recorded and stored on the server.

The data recorded in the server logs is not linked to specific individuals using the website and is not used by us to identify you.

Server logs serve solely as supporting material for the administration of the website, and their contents are not disclosed to anyone other than those authorised to administer the server.

# 21: Is there anything else you should know?

As you can see, the subject of personal data processing, the use of cookies and privacy management in general is quite complex. We have made every effort to ensure that this document provides you with the most comprehensive information possible on issues that are important to you. If anything is unclear, you would like to find out more, or simply wish to discuss your privacy, please write to us at [email protected].

# 22: Is this privacy policy subject to change?

Yes, we may amend this privacy policy, in particular due to technological developments and changes in legislation. If you are a registered user, you will be notified of any changes to the privacy policy. Furthermore, all archived versions of the privacy policy are linked below.