For almost two years, we have had the pleasure of working with one of the Polish brands in the home and garden segment. During this time, we have developed a series of marketing activities that have brought impressive results. In this Case Study, you will learn about our shared journey from situation analysis, through testing solutions, to precise scaling of revenue from ads leading to our client’s online store.
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Case Studies
Marketing fascinates us. That’s why we passionately talk about what we achieve in cooperation with our clients. Read their stories and see how we helped them on their way to marketing cosmos.
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Before I found my way to Moonwise, I had already made a few attempts at delegating advertising campaigns – unfortunately, without much success. Some companies turned me away immediately, saying that they "don't serve influencers." Freelancers, on the other hand, although friendly, required a lot of attention and constant supervision of their work from me, and even so, their campaigns often performed worse than my own. Finally (a bit frustrated), I put up a post on LinkedIn asking if anyone knows an agency that will handle advertising for a "personal brand," and not just for typical e-commerce. That's how I came across Moonwise.
What changed after starting the collaboration? First of all: I regained my time. A lot of time. The kind that I can devote to things that truly grow my business. And this is important to me.
What I value most about Moonwise is that they act independently. I don't have to talk to them every day, conduct dozens of meetings, or write at length in briefs. They send ready-made ad proposals (texts, graphics), I approve them, and once a month I receive a report with the results of the activities. Without fuss, without supervision, and without corporate ping-pong with arrangements. For me, the less communication and the more action, the better it is for me.
I recommend them to anyone who is tired of burning time (and budget) on ineffective campaigns.
Jakub Mrugalski
CEO @ mikr.us & Author @ unknow.news
We are pleased to recommend the Moonwise agency, with whom we have been collaborating since last year. They stand out with their ingenuity, extensive knowledge base, professionalism, and very good communication. They always give more than we expect and have a personalized approach to the client. We highly recommend them!
Magda Sanojca
Marketing and Communication Specialist @ Herbatint Polska
I recommend, with great pleasure, working with the Moonwise team - the best team we have collaborated with so far in terms of supporting advertising activities and communication on FB. Campaign management based on data, not guesswork, and consequently - very good results :) A creative approach to creating content and graphics, based on an understanding of the product, the customers' needs, and ours too ;-) Patience, openness to dialogue, transparent and reliable reporting, excellent communication, and enormous competencies extending far beyond the scope in which we collaborate. Great professionals and great people!
Krzysztof Ogniewski
CEO @ elevato
I extremely recommend working with Moonwise! From a position of "burning money on campaigns" and fighting for our lives when it comes to returns, we have moved to a point where it works so well that we happily expand the budget. I highly recommend them!
Igor Wasiewicz-Pawlaczyk
Owner @ Dobre Warsztaty & Principal @ Elementary School "Dobre Miejsce"
I recommend working with Moonwise to anyone who wants to professionally take care of their advertising campaigns on Facebook. Jakub and his team demonstrate activity, creativity, and ingenuity, and at the same time possess knowledge allowing them to maximize the potential of the Facebook advertising system. I also appreciate the reliability of reporting regarding the results of the undertaken actions and flexibility in planning subsequent endeavours.
Wojciech Wawrzak
Founder and Legal Advisor @ PraKreacja.legal
They handle unsolvable matters right away 
But seriously, the Moonwise team solved a problem in the blink of an eye that Meta support had been bouncing around for weeks, where each subsequent person gave up and said it couldn't be solved.
But seriously, the Moonwise team solved a problem in the blink of an eye that Meta support had been bouncing around for weeks, where each subsequent person gave up and said it couldn't be solved.Professional approach, superb responsiveness, I recommend them.
Sebastian Owczarek
Head Of Marketing @ Infoshare
Initially, I delayed investing in Meta Ads. My store was generating satisfactory profits promoted by my own efforts, but I myself had less and less time and attention that I could devote to my clients. Moonwise relieved me of advertising completely - from creations, through tests and configurations, all the way to ready-made conclusions from the analysis of the results. Only seeing this ROAS did I understand that I should have contacted them earlier. Moonwise showed fire from the first months of our collaboration. I recommend them to anyone developing their e-commerce!
Store owner
Mebelzone
So far, we have used many of the top agencies in Poland, but not everything in those collaborations suited us. Therefore, we were looking for a company that would understand us well and fit into our workflow. The choice fell on a small agency from Gdańsk, and it was a bullseye! The Moonwise team handles us exemplarily, with full commitment and such results that we are only increasing the budget for advertising expenses! The only thing I may regret is that we didn't know them earlier :)
Wojciech Gruszka
Community & Marketing Manager @ Eduweb.pl
Working with Moonwise has been a fantastic experience. They are communicative, responsive, adapted perfectly to our needs (without suggesting solutions that were not necessary), and with great technical knowledge to find ways of making things work even though they seemed impossible at first sight. 100% would recommend.
Ainhoa Marzol
Marketing Manager @ Camping TV
I highly recommend Moonwise 
Mr. Jakub and his team are professionals. They helped us set up the accounts for several of our subordinate brands, thanks to which we have even greater possibilities in promoting them on Social Media. Their knowledge is impressive. We are planning further meetings with Moonwise, this time related to advertising campaigns.
Mr. Jakub and his team are professionals. They helped us set up the accounts for several of our subordinate brands, thanks to which we have even greater possibilities in promoting them on Social Media. Their knowledge is impressive. We are planning further meetings with Moonwise, this time related to advertising campaigns. 
Karolina Kłak
Marketing Specialist @ Agentools
I have been collaborating with Jakub and his team for over a year now on several levels, and I am very satisfied with the ideas we have implemented, the campaign results, and the timeliness. The landing page, which they also prepared for me for the sale of my book, performed excellently. During our collaboration, Jakub also shares his ideas for improving certain things, and I am slowly already seeing the effects of this. It is definitely worth trusting them, because people with passion, ideas, and extensive knowledge work here.
Ewa Wojtan
Author @ Moje Dzieci Kreatywnie & Dziennik Zabaw
I didn't actually know what I wanted, thanks to the consultation I quickly understood exactly what kind of landing page I needed. I received a beautiful and functional landing page that sells my book! My landing page was created in "extreme" conditions, the company came to my aid, not only implementing the LP very quickly, but doing so 100% in accordance with my expectations. When I saw my LP, I felt relief that I no longer have to worry whether a client landing on it will want to buy. They land and buy! I sincerely recommend the collaboration, as the company operates in the interest of the client, not against them! It may seem like a truism, but reality is different. Here I feel that my interests are properly taken care of. I like the style of communication, concrete, but not tense.
Tomasz "Pan Winyl" Olszewski
Owner @ PolVinyl
It is with great pleasure that we write a reference for the company Moonwise, recommending the project team as individuals who are personally engaged, creative, and reliable in their profession. Thanks to their immense professional experience and expertise, to date our collaboration has been successful. Jakub and his team are incredibly professional people, full of interesting ideas, who accurately recognize the individual needs of the client. In the future, we will certainly continue our collaboration on our upcoming projects, and we can fully recommend Moonwise as a business partner.
Jacek Wachowski
CEO @ Congressus
I highly recommend working with the design studio of the Moonwise advertising agency. I needed a dedicated website to direct my clients to, for whom I provide my service offerings. At Moonwise, they prepared a website design for me and then implemented it (including email and my own internet address). Thanks to their work, clients could contact me by phone, directly via email, or through the form on the prepared landing page. It was fast, efficient, and to the point. Thank you!
Tomasz Dymerski
Owner @ KingTom
I have been collaborating with Jakub and his team for over a year now on several levels, and I am very satisfied with the ideas we have implemented, the campaign results, and the timeliness. The landing page, which they also prepared for me for the sale of my book, performed excellently. During our collaboration, Jakub also shares his ideas for improving certain things, and I am slowly already seeing the effects of this. It is definitely worth trusting them, because people with passion, ideas, and extensive knowledge work here.
Ewa Wojtan
Author @ Moje Dzieci Kreatywnie & Dziennik Zabaw
The Moonwise team makes websites as beautifully as if Michelangelo himself carved them with a chisel, and at the same time they have extraordinary patience for clients with the IQ of a baseboard (that's me), who bombard them with problems like: "I clicked something and everything disappeared". Full recommendation!
Janina Bąk
Author @ Janina Daily
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
As the Marketing Director at STM Cyber, I have the pleasure of working with the advertising agency Moonwise as part of our marketing activities. I would like to share my experiences and highly recommend their services to other potential clients. Moonwise stands out from other agencies thanks to its professionalism and creative approach to every project. Their team demonstrated not only deep industry knowledge but also the ability to think outside the box, which translated into fresh and innovative marketing campaigns. One of the key aspects of our collaboration was Moonwise's profound understanding of our business goals and needs. This allowed us to quickly and effectively execute our strategies, achieving significant results. Working with Moonwise is also characterized by high flexibility and communication efficiency. The team is always available to discuss ongoing issues and quickly respond to changing project requirements. Thanks to our collaboration with Moonwise, we have managed to significantly increase our brand awareness and achieve concrete business goals. The campaigns carried out by the agency are highly effective, which translated into a visible increase in customer engagement and improved sales results.
Natalia Wróbel
Marketing Director @ STM Cyber
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
Before I found my way to Moonwise, I had already made a few attempts at delegating advertising campaigns – unfortunately, without much success. Some companies turned me away immediately, saying that they "don't serve influencers." Freelancers, on the other hand, although friendly, required a lot of attention and constant supervision of their work from me, and even so, their campaigns often performed worse than my own. Finally (a bit frustrated), I put up a post on LinkedIn asking if anyone knows an agency that will handle advertising for a "personal brand," and not just for typical e-commerce. That's how I came across Moonwise.
What changed after starting the collaboration? First of all: I regained my time. A lot of time. The kind that I can devote to things that truly grow my business. And this is important to me.
What I value most about Moonwise is that they act independently. I don't have to talk to them every day, conduct dozens of meetings, or write at length in briefs. They send ready-made ad proposals (texts, graphics), I approve them, and once a month I receive a report with the results of the activities. Without fuss, without supervision, and without corporate ping-pong with arrangements. For me, the less communication and the more action, the better it is for me.
I recommend them to anyone who is tired of burning time (and budget) on ineffective campaigns.
Jakub Mrugalski
CEO @ mikr.us & Author @ unknow.news
We are pleased to recommend the Moonwise agency, with whom we have been collaborating since last year. They stand out with their ingenuity, extensive knowledge base, professionalism, and very good communication. They always give more than we expect and have a personalized approach to the client. We highly recommend them!
Magda Sanojca
Marketing and Communication Specialist @ Herbatint Polska
I recommend, with great pleasure, working with the Moonwise team - the best team we have collaborated with so far in terms of supporting advertising activities and communication on FB. Campaign management based on data, not guesswork, and consequently - very good results :) A creative approach to creating content and graphics, based on an understanding of the product, the customers' needs, and ours too ;-) Patience, openness to dialogue, transparent and reliable reporting, excellent communication, and enormous competencies extending far beyond the scope in which we collaborate. Great professionals and great people!
Krzysztof Ogniewski
CEO @ elevato
I extremely recommend working with Moonwise! From a position of "burning money on campaigns" and fighting for our lives when it comes to returns, we have moved to a point where it works so well that we happily expand the budget. I highly recommend them!
Igor Wasiewicz-Pawlaczyk
Owner @ Dobre Warsztaty & Principal @ Elementary School "Dobre Miejsce"
I recommend working with Moonwise to anyone who wants to professionally take care of their advertising campaigns on Facebook. Jakub and his team demonstrate activity, creativity, and ingenuity, and at the same time possess knowledge allowing them to maximize the potential of the Facebook advertising system. I also appreciate the reliability of reporting regarding the results of the undertaken actions and flexibility in planning subsequent endeavours.
Wojciech Wawrzak
Founder and Legal Advisor @ PraKreacja.legal
They handle unsolvable matters right away But seriously, the Moonwise team solved a problem in the blink of an eye that Meta support had been bouncing around for weeks, where each subsequent person gave up and said it couldn't be solved.
But seriously, the Moonwise team solved a problem in the blink of an eye that Meta support had been bouncing around for weeks, where each subsequent person gave up and said it couldn't be solved.Professional approach, superb responsiveness, I recommend them.
Sebastian Owczarek
Head Of Marketing @ Infoshare
Initially, I delayed investing in Meta Ads. My store was generating satisfactory profits promoted by my own efforts, but I myself had less and less time and attention that I could devote to my clients. Moonwise relieved me of advertising completely - from creations, through tests and configurations, all the way to ready-made conclusions from the analysis of the results. Only seeing this ROAS did I understand that I should have contacted them earlier. Moonwise showed fire from the first months of our collaboration. I recommend them to anyone developing their e-commerce!
Store owner
Mebelzone
So far, we have used many of the top agencies in Poland, but not everything in those collaborations suited us. Therefore, we were looking for a company that would understand us well and fit into our workflow. The choice fell on a small agency from Gdańsk, and it was a bullseye! The Moonwise team handles us exemplarily, with full commitment and such results that we are only increasing the budget for advertising expenses! The only thing I may regret is that we didn't know them earlier :)
Wojciech Gruszka
Community & Marketing Manager @ Eduweb.pl
Working with Moonwise has been a fantastic experience. They are communicative, responsive, adapted perfectly to our needs (without suggesting solutions that were not necessary), and with great technical knowledge to find ways of making things work even though they seemed impossible at first sight. 100% would recommend.
Ainhoa Marzol
Marketing Manager @ Camping TV
I highly recommend Moonwise Mr. Jakub and his team are professionals. They helped us set up the accounts for several of our subordinate brands, thanks to which we have even greater possibilities in promoting them on Social Media. Their knowledge is impressive. We are planning further meetings with Moonwise, this time related to advertising campaigns.
Mr. Jakub and his team are professionals. They helped us set up the accounts for several of our subordinate brands, thanks to which we have even greater possibilities in promoting them on Social Media. Their knowledge is impressive. We are planning further meetings with Moonwise, this time related to advertising campaigns.
Karolina Kłak
Marketing Specialist @ Agentools
I have been collaborating with Jakub and his team for over a year now on several levels, and I am very satisfied with the ideas we have implemented, the campaign results, and the timeliness. The landing page, which they also prepared for me for the sale of my book, performed excellently. During our collaboration, Jakub also shares his ideas for improving certain things, and I am slowly already seeing the effects of this. It is definitely worth trusting them, because people with passion, ideas, and extensive knowledge work here.
Ewa Wojtan
Author @ Moje Dzieci Kreatywnie & Dziennik Zabaw
I didn't actually know what I wanted, thanks to the consultation I quickly understood exactly what kind of landing page I needed. I received a beautiful and functional landing page that sells my book! My landing page was created in "extreme" conditions, the company came to my aid, not only implementing the LP very quickly, but doing so 100% in accordance with my expectations. When I saw my LP, I felt relief that I no longer have to worry whether a client landing on it will want to buy. They land and buy! I sincerely recommend the collaboration, as the company operates in the interest of the client, not against them! It may seem like a truism, but reality is different. Here I feel that my interests are properly taken care of. I like the style of communication, concrete, but not tense.
Tomasz "Pan Winyl" Olszewski
Owner @ PolVinyl
It is with great pleasure that we write a reference for the company Moonwise, recommending the project team as individuals who are personally engaged, creative, and reliable in their profession. Thanks to their immense professional experience and expertise, to date our collaboration has been successful. Jakub and his team are incredibly professional people, full of interesting ideas, who accurately recognize the individual needs of the client. In the future, we will certainly continue our collaboration on our upcoming projects, and we can fully recommend Moonwise as a business partner.
Jacek Wachowski
CEO @ Congressus
I highly recommend working with the design studio of the Moonwise advertising agency. I needed a dedicated website to direct my clients to, for whom I provide my service offerings. At Moonwise, they prepared a website design for me and then implemented it (including email and my own internet address). Thanks to their work, clients could contact me by phone, directly via email, or through the form on the prepared landing page. It was fast, efficient, and to the point. Thank you!
Tomasz Dymerski
Owner @ KingTom
I have been collaborating with Jakub and his team for over a year now on several levels, and I am very satisfied with the ideas we have implemented, the campaign results, and the timeliness. The landing page, which they also prepared for me for the sale of my book, performed excellently. During our collaboration, Jakub also shares his ideas for improving certain things, and I am slowly already seeing the effects of this. It is definitely worth trusting them, because people with passion, ideas, and extensive knowledge work here.
Ewa Wojtan
Author @ Moje Dzieci Kreatywnie & Dziennik Zabaw
The Moonwise team makes websites as beautifully as if Michelangelo himself carved them with a chisel, and at the same time they have extraordinary patience for clients with the IQ of a baseboard (that's me), who bombard them with problems like: "I clicked something and everything disappeared". Full recommendation!
Janina Bąk
Author @ Janina Daily
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
As the Marketing Director at STM Cyber, I have the pleasure of working with the advertising agency Moonwise as part of our marketing activities. I would like to share my experiences and highly recommend their services to other potential clients. Moonwise stands out from other agencies thanks to its professionalism and creative approach to every project. Their team demonstrated not only deep industry knowledge but also the ability to think outside the box, which translated into fresh and innovative marketing campaigns. One of the key aspects of our collaboration was Moonwise's profound understanding of our business goals and needs. This allowed us to quickly and effectively execute our strategies, achieving significant results. Working with Moonwise is also characterized by high flexibility and communication efficiency. The team is always available to discuss ongoing issues and quickly respond to changing project requirements. Thanks to our collaboration with Moonwise, we have managed to significantly increase our brand awareness and achieve concrete business goals. The campaigns carried out by the agency are highly effective, which translated into a visible increase in customer engagement and improved sales results.
Natalia Wróbel
Marketing Director @ STM Cyber
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
We had the pleasure of working with Jakub on advertising campaigns in the Meta system for the Bezpieczny.BIZ service. Our goal was acquiring leads, and Jakub proposed a strategy based on three levels: building awareness, generating leads, and remarketing.
His approach to communication was at the highest level – he regularly monitored the results, reported progress, and asked how the sales process was going. The collaboration proceeded in an atmosphere of full commitment, we felt that we were all playing towards the same goal.
Although we ultimately did not manage to close the entire project at that time, we know that advertising is just one piece of a larger puzzle. Jakub perfectly understands this ecosystem, consistently develops his experience, and keeps his finger on the pulse of industry news. If you are looking for someone who will not only "set up an ad" but will also be real support in its optimization and analysis – we recommend Jakub and his team!
Michał Jaworski
CEO @ Neure
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