Impressions before our optimization
Impression share before Moonwise started Google Ads activities:
The ad impression share in Google Search increased by 77% in the first 3 months.
Client's opinion
STM Cyber is a dynamically developing company operating in the cybersecurity sector. In August 2024, we began a collaboration aimed at increasing brand visibility in Google search results and acquiring valuable website traffic, which was also intended to help generate high-quality leads that could result in acquiring new customers.
What have we done?
- We increased the client's ad visibility in Google Search by as much as 77%.
- We identified the most effective keywords.
- We created optimized, effective ad groups.
Challenges
Analysis + optimization + monitoring
How we optimize impressions?
1.
Market and competitor analysis – We conducted an audit of competitor campaigns and identified the most effective keywords.
2.
Campaign structure optimization – We created optimized ad groups, matching content to user search intent.
3.
Monitoring and optimization – We regularly analyzed campaign results, adjusting the budget and ad content for the best results.
Impressions after our optimization
Impression share after three months of our Google Ads campaign activities:
Result
An increase in the ad impression share in Google Search by as much as 77% in the first three months.
Consultation + plan + conversion tracking + monitoring and optimization
How we increase lead quality?
1.
Consultation with the client
We talk. By asking the right questions, we obtained information from the client about their services. We now know which services they want to promote and which are the most profitable.
2.
Plan of the campaign
We planned Search campaigns based mainly on intent-driven keywords to avoid paying for overly broad search terms, which was crucial given the typically high cost per click in the cybersecurity industry.
3.
Conversion tracking
It was a major challenge because we had to implement changes on the client's website, such as adding a contact form on every page describing the services and adapting the form to the capabilities of Google Tag Manager.
4.
Monitoring and optimization
We regularly analyzed the campaign results, adjusting the budget and ad content for the best performance.
Start of the Google Ads campaign in August 2024
We launched Google Ads campaigns in August 2024, and after just a few days, they generated a very valuable lead, rated 5 by the client (on a scale of 1-5).
Next months
Every subsequent month of the campaign’s operation brought leads falling within the range of 3-5 in terms of rating.
The lead generated in January 2025 was rated 5 and led to a valuable sale, which was associated with a large profit, especially in relation to the relatively low costs of Google Ads activities. In this case, therefore, the high cost of the lead did not matter, as this lead resulted in a large contract.
Result
Since August, we’ve been crushing the competition!
In January, despite higher lead acquisition costs, we generate exceptionally valuable contracts. One lead generates a huge contract (rated a five).
We have also improved the strategy of Smart Campaigns, which were previously not optimally configured for a service business and did not generate leads. Today we successfully acquire valuable leads for our clients.
Let's talk about cooperation
Client's opinion
As the Marketing Director at STM Cyber, I have the pleasure of working with the advertising agency Moonwise as part of our marketing activities. I would like to share my experiences and highly recommend their services to other potential clients. Moonwise stands out from other agencies thanks to its professionalism and creative approach to every project. Their team demonstrated not only deep industry knowledge but also the ability to think outside the box, which translated into fresh and innovative marketing campaigns. One of the key aspects of our collaboration was Moonwise's profound understanding of our business goals and needs. This allowed us to quickly and effectively execute our strategies, achieving significant results. Working with Moonwise is also characterized by high flexibility and communication efficiency. The team is always available to discuss ongoing issues and quickly respond to changing project requirements. Thanks to our collaboration with Moonwise, we have managed to significantly increase our brand awareness and achieve concrete business goals. The campaigns carried out by the agency are highly effective, which translated into a visible increase in customer engagement and improved sales results.
Natalia Wróbel
Marketing Director @ STM Cyber
The results of our work
77%
Greater Visibility
An increase in the ad impression share on Google Search in just three months, providing STM Cyber an edge over the competition.
1
Valuable Contract
We generated a single lead that resulted in contracting a large client and significant profit, proving that lead quality is key.
5/5
Lead Rating
The campaigns consistently delivered high-quality leads, regularly rated by the client at 3-5 on a five-point scale.
0
Dead Points
We transformed ineffective Smart campaigns into a source of a steady stream of valuable leads that were not previously generated.
These numbers clearly show that a precise and strategic approach to Google Ads in the difficult cybersecurity industry brings tangible results. Increased visibility and a stream of high-quality leads that translate into large contracts are the best proof for us that spectacular growth can be achieved even in niche sectors.
Key observations
By visiting wiedza.moonwise.pl, you can explore our free downloadable materials and find paid online courses on the Meta advertising system at various levels of advancement.
If, on the other hand, you are looking for an agency to manage your advertising campaigns – stop looking and contact us. We will be happy to discuss how we can help you.
