Over 6,000 leads at half the customer acquisition cost!

A lead generation campaign for the legal industry is quite a challenge. Especially when it’s about sparking the target audience’s interest rather than scaring them. Read how we approached this topic, what changes we made to the customer acquisition journey, and how we achieved such impressive results.

Email marketing is one of the most effective tools for building relationships with customers. However, simply having a newsletter is not enough – the key is effectively acquiring valuable leads at the lowest possible cost. In this case study, we will show how, for a client in the IT and automation industry, we significantly increased the number of newsletter sign-ups while reducing the cost of acquiring them almost sixfold!

During a three-week advertising campaign for one of the leaders in the Data Center industry, we generated over a hundred leads at an exceptionally low price.

For almost two years, we have had the pleasure of working with one of the Polish brands in the home and garden segment. During this time, we have developed a series of marketing activities that have brought impressive results. In this Case Study, you will learn about our shared journey from situation analysis, through testing solutions, to precise scaling of revenue from ads leading to our client’s online store.

Igor Wasiewicz-Pawlaczyk runs Dobre Warsztaty – a company that has been organizing creative workshops, day camps, and summer camps for children and teenagers across Poland for over 6 years.

Despite his extensive experience and generating around a million PLN in annual revenue, Igor struggled with the challenge of effectively scaling his online marketing.

STM Cyber is a dynamically developing company operating in the cybersecurity sector. In August 2024, we began a collaboration aimed at increasing brand visibility in Google search results and acquiring valuable website traffic, which was also intended to help generate high-quality leads that could result in acquiring new customers.

Influencer products share one common feature. After the launch, once the community that eagerly awaited the product has already made a purchase, it is difficult to create a purchasing need among a new target audience that is completely unfamiliar with the creator.

We began our collaboration with a Polish clothing brand in November 2020. As our research showed, the brand was completely unknown at the time, only recognized by enthusiasts as the second RISK made in Warsaw. We decided to gradually change this narrative so that people who get to know the brand and its values would ultimately become its ambassadors and returning customers.

Herbatint, a manufacturer of natural hair dyes and hair care products, is a brand with a mission. The products based on natural ingredients perfectly match the needs of conscious consumers.

How to build an engaged community on TikTok in a few weeks and lay the groundwork for sales? We tested this with the profile of Mateusz Chrobok, a cybersecurity expert. We opted for a two-step strategy: first, a video campaign to reach an audience genuinely interested in the topic, and then a follower campaign featuring the creator’s original content.

The company owner approached us with an ambitious plan related to the development of online sales and advertising effectiveness. Our goal was to create a strategy that would allow us to reach new audiences with a clear sales message and maximize the effectiveness of the advertising budget.