How to peek at competitors’ ads and use them in advertising campaigns?
The success of an advertising campaign depends on many factors. However, you don't have to rely on guesswork. To effectively tailor your advertising campaign to the profile of your potential customers, check how your competitors do it. Use the Meta Ad Library for this purpose.
Christmas alert! How to prepare for a pre-holiday advertising campaign?
We're counting down the days to the holidays, and that means that ahead of you – the seller – is the most active time of the year. November is the ideal moment, or rather, the last call, to plan and launch a Christmas advertising campaign.
How we streamline work on advertising campaigns in the Meta Ads Manager
In our daily work on Facebook campaigns, we use many simplifications and semi-automations that streamline our work and speed up task execution within the ad manager without losing quality of the campaigns prepared for the client.
How to measure the effectiveness of advertising campaigns? Get to know UTM tags!
UTM codes are a tool that will help indicate where users clicking on a post, email, blog article, or ad come from.
How to exclude video viewers from Facebook ads?
Since you're here, you must have been working in Social Media for some time and are trying to advertise on Facebook. Do you use videos for that? Great!
How to merge Facebook fanpages?
Many of us run different projects and have a fanpage on Facebook for each of them. Over time, however, it turns out that the current activity requires professionalization, and we need to consolidate our communication channels into one place. A tool for merging Facebook pages comes to the rescue.
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Is Facebook down? Check it here!
In the daily work of a marketer, it can happen that their main work tool – the Facebook advertising platform – stops working. Not because of a local browser error or cookies, but a global fault on Facebook's servers.