Empik Ads is an effective marketing tool, which opens the door to millions of potential customers regularly visiting one of the largest e-commerce platforms in Poland. To fully utilize its capabilities, you must properly select products for promotion. What categories and types of products are worth considering to achieve the best possible campaign results?
1. Bestsellers and new products are a sure bullseye
It is best to promote products that already attract great interest.
For on the Empik platform, popularity plays a key role – the more people buy your product, the greater the chance that it will attract further buyers. Therefore, your bestsellers and new arrivals are natural candidates for promotion on Empik Ads. Users of the platform often search for the latest trends and popular items, so it is worth taking advantage of this fact.
Promoting bestsellers and new arrivals not only increases their visibility, but also builds your brand’s image as a place where you can find the most interesting and most desired products.
2. Use the right moment to act (seasonality)
Another category of products that perform excellently in promotion on Empik Ads are seasonal products.
Utilize the calendar and promote products related to current events, holidays, or seasons. Books for vacation, games for winter evenings, or holiday gifts are just a few examples of products that, at the right time, can become a sales hit.
Plan campaigns in advance to take advantage of the peak of seasonal popularity and reach customers who are actively searching for specific products.
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3. Empik’s natural environment
Empik is a place that is primarily associated with culture and entertainment.
Books, movies, music, games, comics are categories that naturally fit the platform’s profile. Empik users often search for new releases and inspiration in these areas, which creates excellent advertising opportunities.
By promoting products from these categories, you directly reach the target group that is most interested in your offer.
4. Reach families by offering products for children and youth
Empik is also a popular shopping destination for families.
Toys, educational games, books for children and youth are products that enjoy great interest from parents and guardians. Utilize this potential and promote products for children and youth, reaching a wide group of customers who are actively searching for gifts and educational products for their children.
5. Attract customers’ attention with attractive promotions
Nothing attracts customers’ attention like attractive promotions.
Products offered at special prices or as part of a sale have a much better chance of attracting attention and increasing sales. Utilize Empik Ads to promote special offers and sales, reaching customers who are looking for bargains and want to save money.
How to choose the right products?
Choosing the right products to promote on Empik Ads is a key element of success. Data analysis, matching to the target group, as well as testing and optimization are the three pillars upon which you should base your actions.
- Check which products enjoy the greatest popularity on Empik and within your assortment.
- Utilize sales data and trends to identify products with the greatest potential.
- Consider who your target group is and what products might interest them.
- Adapt your offer to the preferences and needs of your potential customers.
- Do not be afraid to test different products and campaigns to see what works best.
- Regularly analyze the results and optimize your actions to maximize the effectiveness of your campaigns.
Summary
Promoting the right products on Empik Ads is the key to success. Focus on bestsellers, new arrivals, seasonal products, and those from the culture and entertainment categories. Utilize data analysis, matching to the target group, as well as testing and optimization to maximize the effectiveness of your campaigns and achieve better sales results.
Do you want to see if your assortment has the potential for success on Empik Marketplace?
We can conduct a quick sales potential analysis for you and help implement campaigns that, instead of “generating reach,” will deliver orders. Get in contact with us!
