CAMPAÑAS PUBLICITARIAS

Anuncios de Facebook

Llevamos a cabo campañas publicitarias eficaces en Facebook de principio a fin: desde la estrategia de marketing, pasando por la configuración de los anuncios, hasta las optimizaciones, y concluimos con informes de resultados detallados y fáciles de entender. Gracias a ello, de forma planificada y basada en datos, nos aseguramos de que la publicidad en Facebook sea lo más rentable y eficaz posible para nuestros clientes.

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Advertising on Facebook

We take care of every stage – from creating a personalized strategy, through technical settings, to daily optimization. Our advertising campaigns will precisely reach your target group. During the collaboration, you will receive clear reports that will exactly show how your money translates into results! With us, your advertising works at full speed, and you have more time to develop your business.

PROBLEM SOLVING

We will ensure that your campaigns run flawlessly! We will check the correct implementation of remarketing codes, fix event errors, and conduct a full diagnosis of the Meta Pixel, Product Catalogs, and Commerce Accounts.

LEAD GENERATION

Thanks to lead campaigns, we attract people interested in your offer who will sign up for the newsletter or fill out a contact form. This solution enables the collection of valuable contacts from people ready to start cooperation, which translates into increased conversions and building customer loyalty.

INCREASING ONLINE SALES

Thanks to our analysis, we will identify the strengths of your business and improve the weaknesses, which will translate into higher sales. Your products will be presented dynamically, reaching the right recipients in a way that truly interests them.

REMARKETING

We focus on customers who have already shown interest in your offer. We will create campaigns that precisely reach people who visited your site but did not complete a purchase. This way, we remind them of your products or services and increase the chances of completing the transaction.

ADVERTISING ACCOUNT AUDIT

By commissioning us to audit your advertising account, you will find out what works well and what can be improved. We will review the campaigns, spot errors, and propose specific changes that will increase ad efficiency. You will receive clear guidelines for the future so that your campaigns are more effective and make better use of the budget.

ADVERTISING CONSULTATIONS

If you want to discuss specific challenges or get general advice on advertising activities on your account, consultations will be the ideal solution. During the consultations, we will analyze your strategies, identify areas for improvement, and propose new, more effective solutions.

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Frequently asked questions

What is advertising on Facebook?

Advertising on Facebook is one of the forms of running paid advertising campaigns in Social Media. Thanks to detailed targeting, it allows for precise reach to the brand’s marketing persona and thus increases the effectiveness of online advertising by directing the marketing message to the target group that is interested in it. Thanks to this, Facebook advertising is one of the cheapest forms of internet advertising available today.

How does advertising on Facebook work?

Facebook’s advertising system is based on auctions. This means that the advertiser who offers the highest bid reaches the configured target groups first. To avoid competition in auctions and achieve results at a low cost, precise configuration of the target group tailored to the product or service is therefore crucial.

How much does advertising on Facebook cost?

At Moonwise, we recommend a minimum advertising budget of 5,000 PLN per month. We determine the final amount of monthly expenses each time in agreement with the client, based on data analysis and jointly set advertising goals. However, a lower advertising budget makes it difficult to quickly draw conclusions from past campaigns and delays the expected return on investment.

How to set up advertising on Facebook?

Setting up advertising in the Meta ecosystem (therefore on Facebook, Instagram, and other Meta applications) begins with analyzing the historical data of the client’s advertising account. Then we design the marketing funnel and prepare ad creations to address the recipient’s problem at various stages of their readiness for the final conversion. Later, we configure the campaign and take care of its optimization, thanks to which the costs of results will decrease and the results will grow.

What is the Facebook Pixel?

The Meta Pixel (formerly Facebook Pixel) is a piece of JavaScript code that allows tracking user behavior on a website. At the beginning of each collaboration, we send the client the appropriately prepared code containing the Pixel Identification Number along with events and their parameters. Thanks to this, we can later analyze the effectiveness of the conducted advertising campaigns. This way, we count not only «empty clicks» but what the user did on the client’s site after clicking the ad (e.g., whether they added a product to the cart or filled out a form).

How to check competitors' campaigns?

We have written a whole separate article on this topic. In short, the Meta Ads Library will be the tool that helps you peek at any brand’s ads on Facebook.

Does advertising on Facebook work?

We determine the effectiveness of a Facebook advertising campaign through the lens of achieved goals and positive return on investment in advertising campaigns (Return On Ad Spend). If ROAS exceeds 1 (100%), it means that Facebook advertising works and the campaign is profitable.

Do I have to have a shop on Facebook?

A Facebook Shop is not necessary to start advertising activities. However, creating a Commerce Account and product catalog will allow you to take advantage of additional Meta advertising system features such as Dynamic Product Ads. Creating a Shop also enables tagging products in posted photos. If you don’t have a Facebook Shop – as part of the collaboration, we will set it up for you.

Do I need to create a new Facebook account for advertising?

No, that would be against Meta’s regulations. We will show you step by step how to legally grant our agency access to existing accounts without the need to provide a password. We work on the client’s resources because this approach is in line with our principles of partnership and trust, and allows building an advertising history valuable for Meta on the client’s side.

What should a good advertising report look like?

Every report you receive from an advertising agency should contain not only a numerical summary, but above all a complete discussion of the actions taken, including: decisions made and recommended changes, as well as conclusions drawn from the analysis of data obtained in the last period.

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