Deep linking – how does it work and why should you use it?
Deep linking is so popular that practically every one of us encounters it multiple times during everyday use of the Internet. For it is nothing else than an address that directs us to a specific place inside an application or our website, bypassing the home page or the start screen.
How to measure the effectiveness of advertising campaigns? Get to know UTM tags!
UTM codes are a tool that will help indicate where users clicking on a post, email, blog article, or ad come from.
How to exclude video viewers from Facebook ads?
Since you're here, you must have been working in Social Media for some time and are trying to advertise on Facebook. Do you use videos for that? Great!