In the dynamically developing world of e-commerce, digital advertising is becoming an indispensable element of sales strategy. One of the more interesting tools available on the Polish market is Empik Ads, an advertising platform within the Empik Marketplace, which allows brands to reach nearly 10 million users visiting this service every month.
Thanks to it, brands can effectively reach a wide range of customers and increase their visibility in one of the most popular online stores in Poland. Thanks to the Cost Per Click (CPC) model, Empik Ads is one of the most effective tools for building visibility and real sales on the Polish internet.
What exactly is Empik Ads?
It is an internal advertising platform that enables the positioning of your products in key places on the Empik.pl website. It operates in an auction system, which means that as a seller, you decide the maximum you want to pay for a customer to click through to your offer. In this article, we will discuss how Empik Ads works, what formats it offers, why it is worth using, and what effects it can bring to your brand.
What advertising formats does empik offer
On Empik Ads there are 2 main formats.
Sponsored product
This format enables displaying specific products in key locations of the platform, such as search results, category pages, or product pages. Products can be displayed in several places on the page, e.g.:
- on search results pages
- on category pages consistent with the description on the product card
Important!
In this format, only those products that are currently in the first place on the product card can be promoted.
Sponsored brand
This is a format that allows for the promotion of the brand’s entire offer, and not just individual products. Advertisements of this type will appear at the top of the search page. Customers will first see the sponsored brand banner, and only then the rest of the search results.
An advertisiment should contain elements such as:
- company or brand logo
- slogan – ideally encouraging action, e.g. „Order now”
- at least 3 products from your assortment
Both advertising formats use the CPC (cost per click) pricing model. This means that you pay only when a buyer clicks and enters your product page. No fees are charged for merely displaying the advertisement.
Why is it worth advertising on Empik.com?
An investment in Empik Ads is a chance to effectively reach customers in one of the largest marketplaces in Poland. The platform combines sales with building brand awareness, offering advertisers access to a user base of millions who are actively searching for products and content.
A key advantage is the ability to precisely reach the target audience thanks to advanced targeting. Moreover, advertisements appear in a shopping context, which significantly increases the chances of conversion. This is also an attractive option for brands operating in highly competitive categories. Thanks to the tools offered by the platform, one can effectively differentiate their products from the competition, which is extremely important in an environment full of similar offers.
An additional advantage is the ability to accelerate sales in the case of high inventory levels. Promoting products on Empik Ads allows you to increase their visibility among customers actively seeking purchases.
Let's talk about cooperation
What conditions must a brand meet to be able to use Empik Ads?
To start using Empik Ads, your store must meet three basic requirements:
- Presence on Empik Marketplace
Advertisements on Empik Ads are available exclusively for sellers who conduct sales on the Empik Marketplace platform. An active account and a list of products available for sale are required. - Product availability
Promoted products must be available in stock in an adequate quantity to ensure it is possible to satisfy the customer demand generated by the advertisements. - Compliance with categories
Your products must be assigned to appropriate categories and meet legal requirements as well as internal Empik standards (e.g., prohibited goods are excluded).
Empik Ads is a powerful tool that combines a large base of loyal users with precise advertising mechanisms. For an online store owner, this is an opportunity to step out of familiar patterns and find new sources of profit at relatively low entry costs.
Do you want to see if your assortment has the potential for success on Empik Marketplace?
We can conduct a quick sales potential analysis for you and help implement campaigns that, instead of “generating reach,” will deliver orders. Get in contact with us!
