Free consultation
Get in contact

Zobacz rzeczywistą opłacalność Twoich kampanii reklamowych
Kalkulator ROI vs ROAS

Basic campaign data
Value must be greater than zero
Value must be greater than zero
Marketing agency costs
Additional operational costs
Calculation results:
Category Value Rating
ROAS (ratio) - -
ROI (%) - -
Margin from sales (%) -
ROAS vs ROI - comparison
ROAS
-
ROAS only shows the ratio of revenue to advertising costs, without factoring in other costs. This is an indicator of the effectiveness of the ads themselves.
ROI
-
ROI factors in all costs associated with the campaign and shows the actual rate of return on the entire investment. This is an indicator of the campaign's business profitability.
Results interpretation:
-
Detailed breakdown of costs and profits:
Category Value (PLN) Revenue %
Total revenue - 100%
Advertising campaign cost - -
Cost Of Goods Sold (COGS) - -
Total cost - -
Net profit - -

ROAS vs ROI – what is the difference?

ROAS (Return on Ad Spend) is an indicator that shows how much revenue is generated by each penny spent on advertising. It is calculated as the ratio of revenue to advertising expenses.

ROI (Return on Investment) is an indicator that takes into account all costs associated with an advertising campaign and shows the actual rate of return on the entire investment. It is calculated as the ratio of net profit (revenue minus all costs) to the total investment.

Why ROI is more important than ROAS?

ROAS can give an overly optimistic picture of the situation because it does not take into account costs such as:

  • The marketing agency’s fee (commission or fixed fee)
  • The cost of goods or services (COGS)
  • Other operating expenses related to running the campaign

ROI provides a more comprehensive picture of a campaign’s profitability and allows for better business decisions.

How to interpret the results?

Indicator Good result Average result Poor result
ROAS Above 4:1 (400%) 2:1 – 4:1 (200% – 400%) Below 2:1 (200%)
ROI Above 25% 10% – 25% Below 10%

Remember that the optimal ROAS and ROI depend on the industry, business model, and product margin. In the case of low margins, higher ROAS and ROI are required for the campaign to be profitable.